DIGITAL MEDIA

Taking a page from the entrepreneur’s notebook, non-profit organizations are now utilizing digital signage, touch-screen kiosks and interactive donor walls to promote capital campaigns, enhance donor recognition, deliver important fundraising messages, attract new donors and bolster their bottom line. The convergence of interactive technology with multimedia content has created a wealth of new fundraising possibilities. …

I had dinner the other evening with some friends from New England. The couple splits its time between a home in the southern part of New Hampshire during the winter and a scenic farm in northern Vermont during the summer. In the past, I’ve had opportunities to visit both places and travel with them between …

Out-of-home advertising –the nice-sounding term for all types of advertising consumed away from home, including digital signage- is likely to become an even more important component of the advertising landscape with this week’s announcement that Clear Channel Outdoor Holdings will roll out digital billboards in four more cities: Akron, OH, Columbus, OH, Memphis, TN, and …

Perhaps you’ve read a few interesting articles about digital signage and have the notion that getting your message out with this exciting technology is a great idea. Or, maybe you work for an organization where a key manager has done the same thing, except that manager is delegating the responsibility to you. If so, may …

Many people and businesses are entering 2009 with a healthy dose of trepidation about what lies ahead –and with good reason. Billions upon billions have been pumped into the financial system to keep banks afloat. The nation’s auto industry is on its knees, pleading for government loans. New and existing home sales are tanking. Foreclosures …

Whenever I write these columns, I share a common predicament with those who create content for digital signs: How do I communicate my message to a mixed audience, some of whom have a detailed knowledge about my subject and others who at best have a passing familiarity? I’ll do my best in this column to …

“Just what do you think you’re doing, Dave?” Those words, made famous by the artificially intelligent computer HAL 9000 in Stanley Kubrick’s “2001: A Space Odyssey” resound in my ears every time I think about the topic of this week’s article: virtual assistants. For those of you too young to recall, HAL was the artificially …

Often in this space, I explore a small slice of digital signage development, such as the role of digital signage in meeting the evolving media appetites of people; the ability of digital signs to blend the functions of traditional signs with the interactive aspects of digital kiosks; or the potential of digital signage to command …

Well it appears that the 800-pound gorilla Google has set its sights set on the digital signage market. The New Scientist Web site broke the story earlier this month that the search-engine company has filed for a patent on a way to divvy up ads on a network of electronic signs. The ideas seems to …

A new trend in digital signage is emerging that combines the strength of digital signs with the interactivity of digital kiosks. For many areas, such as retail shops, the sum of the two holds greater potential for marketers than either of the individual parts. Known in some circles as hybrid digital signs and by others …