It’s no secret digital signage to this point has been a child amid grown-up media outlets. But a couple of signs have emerged that indicate this new medium may be reaching if not maturity at least adolescence. While its boosters have long proselytized the medium as a powerful complement to other in-store promotional techniques and …
Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment. Consider the case of an advertising forecast for 2007 from Watchfire Digital …
Cutters are a natural fit in any decorated apparel business. The advantages they offer are numerous, including: They work with a huge array of materials, including vinyl and film, and you can get a full-blown system, including supplies, for as little as £2000. These materials can be applied to cotton, cotton/polyester blends, nylon, 100% polyester, …
Not everyone is a physicist or a LED expert and designer. The average electronics consumer (that might know a few things about LED devices or any other illuminating apparatus) has to be informed on the important place LEDs hold in our life. Because everyone has seen a LED, but perhaps doesn’t know of its existence, …
Last week, I made a simple point in this space, namely that just because a display device, such as a plasma or LCD panel, is flat doesn’t mean that it’s capable of displaying high definition content as part of digital signage messaging. By way of review of last week’s column, a display panel can be …
The most obvious thing about digital signage is the display panel. It’s the first thing you see, and probably the last thing you think about once it’s hung and showing the content you want others to see. But did you know that just because your digital signage messaging is playing back on a flat panel …
Experienced signage network operators often deploy content that fails to produce results. Even worse, if they haven’t implemented a reliable tracking mechanism (a topic for another article), they may not even realize that their creatives are hitting a wall. The problem isn’t exclusive to the folks who are in charge of the system; a lot …