Over the Thanksgiving holiday, I decided to spend a day in the yard raking up the last of my fall leaves. Not wanting to lose my belt-clipped cell phone during the process, I removed it, placed it on the counter and did my best to corral the leaves that ultimately would fill 23 yard bags. …
This article could just as easily have been entitled “Everybody’s talkin’ at me, I don’t hear a word they’re sayin’,” but that was already taken. So I’ll stick with “Cutting Out the Cacophony.” As digital signage technology enters its next phase as a hybrid, interactive medium combining the power of linear content with branching interactive …
Happy with the results from your TV, radio and print advertising? Ever feel like you aren’t getting the bang for the buck you envisioned? Maybe you should consider rethinking your media mix. The concept of an advertising media mix is straightforward: Since no one magazine, newspaper, Web site, or broadcast outlet is likely to zero …
Small business owners often feel they are at a disadvantage when it comes to advertising and marketing. Just the size of the budget makes one realize that they are not on the same playing field as the big corporations. Therefore, many entrepreneurs believe that some of the advertising methods used by large companies are …
At any given time, there is someone in the market for your products or services. It may be a local company trying to build awareness in the community. It may be a regional advertising agency folding alternative media into its client’s marketing mix. It may be a national or international brand developing a coast-to-coast, multi-pronged …
The U.S. Census Bureau’s recently released “Statistical Abstract of the United States” reveals interesting statistical trends about a variety of aspects of life in this country, including where spending stands for out-of-home advertising in comparison to other popular media like newspapers and broadcast television (Section 27 Accommodations, Food Services and Other Services, Table 1261). Part …
One of my favorite places to shop in town reserves a parking space closest to the door for its employee of the month. That retailer, like many businesses, knows the importance of small, regular gestures that publicly recognize employees. Such kudos build employee loyalty, inspire excellence and motivate workers to perform at a high level …
It’s no secret digital signage to this point has been a child amid grown-up media outlets. But a couple of signs have emerged that indicate this new medium may be reaching if not maturity at least adolescence. While its boosters have long proselytized the medium as a powerful complement to other in-store promotional techniques and …
Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment. Consider the case of an advertising forecast for 2007 from Watchfire Digital …
Cutters are a natural fit in any decorated apparel business. The advantages they offer are numerous, including: They work with a huge array of materials, including vinyl and film, and you can get a full-blown system, including supplies, for as little as £2000. These materials can be applied to cotton, cotton/polyester blends, nylon, 100% polyester, …