Not everyone is a physicist or a LED expert and designer. The average electronics consumer (that might know a few things about LED devices or any other illuminating apparatus) has to be informed on the important place LEDs hold in our life. Because everyone has seen a LED, but perhaps doesn’t know of its existence, …
Last week, I made a simple point in this space, namely that just because a display device, such as a plasma or LCD panel, is flat doesn’t mean that it’s capable of displaying high definition content as part of digital signage messaging. By way of review of last week’s column, a display panel can be …
The most obvious thing about digital signage is the display panel. It’s the first thing you see, and probably the last thing you think about once it’s hung and showing the content you want others to see. But did you know that just because your digital signage messaging is playing back on a flat panel …
Experienced signage network operators often deploy content that fails to produce results. Even worse, if they haven’t implemented a reliable tracking mechanism (a topic for another article), they may not even realize that their creatives are hitting a wall. The problem isn’t exclusive to the folks who are in charge of the system; a lot …
Taking a page from the entrepreneur’s notebook, non-profit organizations are now utilizing digital signage, touch-screen kiosks and interactive donor walls to promote capital campaigns, enhance donor recognition, deliver important fundraising messages, attract new donors and bolster their bottom line. The convergence of interactive technology with multimedia content has created a wealth of new fundraising possibilities. …
I had dinner the other evening with some friends from New England. The couple splits its time between a home in the southern part of New Hampshire during the winter and a scenic farm in northern Vermont during the summer. In the past, I’ve had opportunities to visit both places and travel with them between …
Out-of-home advertising –the nice-sounding term for all types of advertising consumed away from home, including digital signage- is likely to become an even more important component of the advertising landscape with this week’s announcement that Clear Channel Outdoor Holdings will roll out digital billboards in four more cities: Akron, OH, Columbus, OH, Memphis, TN, and …
Perhaps you’ve read a few interesting articles about digital signage and have the notion that getting your message out with this exciting technology is a great idea. Or, maybe you work for an organization where a key manager has done the same thing, except that manager is delegating the responsibility to you. If so, may …
Many people and businesses are entering 2009 with a healthy dose of trepidation about what lies ahead –and with good reason. Billions upon billions have been pumped into the financial system to keep banks afloat. The nation’s auto industry is on its knees, pleading for government loans. New and existing home sales are tanking. Foreclosures …
Whenever I write these columns, I share a common predicament with those who create content for digital signs: How do I communicate my message to a mixed audience, some of whom have a detailed knowledge about my subject and others who at best have a passing familiarity? I’ll do my best in this column to …